[tangg]

I've just started to market our computer training CDs in the U.K. So far, the sale didn't look so good. I'm not sure what's the reason. I'm suspending that British doesn't get use to the American English we use for the training CDs.

Can anyone just me some tips about what the British prefer in term of getting an IT certification? I'm trying to find out the following:

1. Do most British look for IT trainings online or on newspaper/magazine?
2. If the same training package, let's said CCNA, cost 1/5 of tutor-led course, will that be more appealing to British? Even if the CCNA training CDs are spoken in American English?
3. Should I consider traditional marketing strategy, i.e. hiring sales person, for promoting my products? (I really doubt this because sales are pretty good in the U.S. and Asia with online advertisement only)

Really appreciate for any comment!

[Hybr!d]

No offence but the English in your post is pretty bad, American or not.

If your software English is written poorly then that's going to have an effect.

[Wolfeymole]

Again no offence Tangg but this is how it should have looked;

I've just started to market our computer training CD's in the U.K. So far, the sales don't look so good. I'm not sure what's the reason. I'm suspecting that the British can't understand the American English we use for the training CD's.

Can anyone just give me some tips about what the British prefer in term of getting IT certification? I'm trying to find out the following:

1. Do most British look for IT training online or in a newspaper/magazine?
2. If the same training package, let's said CCNA, cost 1/5 of tutor-led course, would that be more appealing to the British? Even if the CCNA training CD's are spoken in American English?
3. Should I consider a traditional marketing strategy, i.e. hiring sales people, for promoting my products? (I really doubt this because sales are pretty good in the U.S. and Asia with online advertising only)

Really appreciate for any comment!
Edit/Delete Message

[961]

Not my sphere of activity but why not,if you can, get,or at least ,talk to ,a Brit in, or at least familiar with, your area of business?

[tangg]

Thanks Dave Hybrid and Wolfeymole for your advice. Just pardon my poor English, I'm not an English major afterall, and I may not be educated as much as you do. :(

BTW, I don't make those training products. The English in the training is grammatically correct though. I don't agree to this, "I'm suspecting that the British can't understand the American English we use for the training CD's.", because I did get orders from big corporations, governmenet agencies, and hosiptals in the U.K. I just don't understand why individuals are not buying.

[961]

Don't get up tight,Tangg, we're only trying to help. Presumably, you only want realistic views.

Best of luck with your venture.

[Wolfeymole]

I feel you misunderstand me Tangg.

I was merely paraphrasing your initial statement to a more suitable one.

We have a system over here called Cold Calling, this is where you will call on someone at the drop of a hat and try to sell them a product.
I have no doubt you have a similar system in operation in the states.

Actual physical presence by a demonstrator will sell more products than some initial advertisement on the net.

[tangg]

Hmmm, cold calling doesn't work too well in the states anymore because most people enroll to the "No-calling list", plus they are very expensive. I think it is a good idea to try cold calling in the U.K., this result may be surprising! :)

[Wolfeymole]

Be aware that should you use this method you may on several occasions be told to go away in a somewhat abrupt manner, this of course is par for the course or in other words such is life.

Nothing is ever gained though by sitting, thumb in place, on one's derrier.
After all you have to speculate to accumulate.
Good luck.